What is Website Promotion Website promotion is the paying of search engines and other company's to display your ad's on their site. The most common form is PPC, or pay per click advertising. There are other forms as well, including banner ad's, banner exchanges, affiliate systems and so on. We Will go into detail on each form of advertising below.
Pay Per Click Advertising and Promotion Pay Per Click advertising and promotion (Hence forth referred to as PPC), is the process of setting up account with major search engines, and putting in a list of keywords that are relevant to your site, currently Search Engine Optimization Cyprus can offer you full setup and management of PPC accounts for your company. The term PPC means exactly what it says, you have your keywords listed with the PPC search engine, and for each click that you receive from a unique IP address (Each computers have different IP addresses), you pay for. The reason for the use of unique IP addresses is to prevent your company paying for fraudulent clicks from your competitors. With PPC management, SEO Cyprus will get a budget from you the customer, and work that into the basis of how many new customers you wish to obtain, and in doing so, you will spend an exact amount per new customer. This figure can sometime be quite high, however, you need to remember that once you have a customer, they will return to buy your product/services again, if they have the need to. SEO Cyprus also offers the full setup of ROI tracking accounts. A ROI (Return on Investment) tracker allows you to check how many people visit your site daily from PPC engines. It is also a great way to check how many new and returning customer your site has. For more information on all PPC and ROI products offer by SEO Cyprus, go to the contact us page, and send an e-mail to James Weaver from Search Engine Optimization Cyprus.
Banner Advertising This is advertising on a site that has information the is relevant to your product or service. With banner advertising, SEO Cyprus has found it not to be as effective as PPC or Affiliate systems. However there are cases where a person will go to a site and see information about a product, and then want to purchase it. So banner advertising is not always a waste of time, however it is not as cost effective as banner exchanges. Banner exchange involves you and another company putting banner to each site on your site. It is free, and if you find the right banner partner, you can gain a lot of traffic to your site. Search Engine Optimization Cyprus offers you full paid banner advertising, and banner exchange services, contacting possible website for your banner to be placed on, and either ask them for an exchange, or get a price for how much they will charge to put your banner on their site. Cyprus Website Design and Development will also create the banner to be displayed, according to your needs.
Affiliate Systems Affiliate systems are when you offer other individuals and companies money to advertise your product on their site. Payment is usually determined as a percentage of each sale that their website generates. This is a very effective way of getting traffic to your site, and making sales. Payment can also be offered as a set amount of each sale. For more information, please contact James
For Information on any Other Form Of Web Site Promotion If you feel that there is another form of website promotion that we have not mention above, please contact us, and we will send you more information on the website promotion that you are interested in. The above mentioned methods of website promotion are the most common, however we can also offer e-mail marketing, but SEO Cyprus has found this to be an ineffective form of advertising, unless you are sending it to your own clients.